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Design Within Reach and Vipp Raise Funds for DIFFA

Modern Design Retailer Joins Vendor Partner in Fight against AIDS

(San Francisco, CA) – October 7, 2009 – Design Within Reach is co-hosting CAN IT!, a charity auction to benefit DIFFA: Design Industries Foundation Fighting AIDS. CAN IT! is being produced by Danish design company Vipp in celebration of their 70th anniversary. This noteworthy event will feature an exhibition and auction of Vipp trash bins that have been transformed by 35 leading figures in the worlds of architecture, art, design, fashion and entertainment.

For the occasion, international luminaries including David Rockwell, Yves Béhar, Ralph Lauren, Oscar de la Renta, Calvin Klein, Yoko Ono, Izhar Patkin, John Baldessari, Lady Pink and Lady Bunny have put their signature touch on the iconic white Vipp bin. The 35 customized Vipp bins will be on display for the public and advance bidding at the DWR: Tools for Living store in New York City, from October 15 to 28, and will be auctioned at a gala event hosted by DWR, Vipp, DIFFA and model Veronica Webb at DWR’s flagship SoHo location on October 28. All proceeds from the auction will be donated to DIFFA to support their important work.